Hey, I'm Robert Brooks IV

I help deep tech founders scale revenue

From 0 to 1

Sales Motions

- Product-led vs Sales-led vs Marketing-led? Freemium vs Paid? Top Down vs Bottoms Up?
- SMB vs Enterprise? Farmer vs Hunter? Inbound vs Outbound? Channel vs Direct?

Aligning incentives

- OKRs, MBOs, KPIs & Commission
- OKRs are organizations, MBOs are for managers, KPIs are for individual contributors

Make your first sales hire

- The first sales hire at a tech startup should be 70% sales, 15% early product manager, 15% evangelist
- Getting this hire wrong increases burn & slows GTM-Fit

Sales tech stack

- No, you cannot scale by using an excel doc and a chrome plugin that 'basically does what salesforce does'
- Proper tooling & infrastructure reduces friction for your sellers and leads to faster closing

About Robert

I have a healthy disregard for the impossible. The more questions than answers, the better. Never been done before? Perfect.

Career Highlights:
‍‍
- #44 employee at Stack Overflow (sold for $1.8B)
- #17 employee at Tempo Automation (Public on NASDAQ: $TMPO)
- #6 employee + Head of Revenue (Sales, Marketing and CS) @ Lambda, Inc.
- Scaled a startup from single digit millions to $100M+ in revenue
- Built revenue orgs across Sales, Marketing, Partnerships, Sales Engineering & CS
- Can understand complex and technical products, garnering the respect of PMs and engineers
- Used to be proficient with HTML/CSS (and a little bit of JavaScript)
- Designed a very simple circuit board in Arduino/Eagle CAD
- Learning how to train my first Neural Network

Send me an email

Take a look at my work

Decade+ at early stage startups

From joining Stack Overflow ($1.8B exit) as employee #44 to being recruited to the Bay Area as the Head of Sales at Tempo Automation ($900M SPAC), my experience spans from Seed to Series D and acquisition to IPO.

I love to think about the future

Interacting directly with scientists, researchers, founders & investors helps me focus on the bleeding edge of technology.

Operator Rounds, RUVs & SPVs

The more exposure to founders and investors, the better I can hone in my investment thesis & strategy.